Case Study: Vikram Tea Processor Pvt. Ltd achieves seamless virtual ideathon execution with Mettl's Xathon platform

Vikram Tea Processor Pvt. Ltd runs a 5,000-student ideathon across 35+ colleges with Mettl

The customer, Vikram Tea Processor Pvt. Ltd, a global F&B giant, needed to scale up its legacy 'Dare To Do More' student hackathon. The challenge required a robust virtual platform to manage the large-scale event across multiple countries, automate processes, handle real-time data analytics, and accommodate last-minute changes with a quick turnaround time. Vendor Mettl provided its Xathon online ideathon management platform to meet this need.

Mettl's Xathon platform enabled the seamless execution of the ideathon across 35+ colleges and two countries, involving over 5000 students. The solution provided critical real-time data analytics, automated processes, and offered extensive customization and support. As a result, Vikram Tea Processor Pvt. Ltd successfully conducted the virtual event, gaining valuable insights and a real-time talent gradient while digitizing its previously offline processes.

Vikram Tea Processor Pvt. Ltd