Case Study: Reckitt Benckiser scales its global ideathon across 32 geographies with Mettl

Reckitt Benckiser scales virtual ideathons across 32 geographies with Mettl

Reckitt Benckiser (RB), a global leader in consumer health and hygiene goods, faced the challenge of moving its flagship RB Global Challenge ideation competition online due to the COVID-19 pandemic. The company needed a virtual platform partner to help scale the event across 32 geographies, facilitate team collaboration, and implement a sophisticated testing tool to assess participants' business acumen. They partnered with Mercer | Mettl to utilize its ideathon platform and case study simulator.

Mercer | Mettl provided a robust and flexible virtual platform that enabled seamless collaboration and an engaging, gamified assessment experience. The solution allowed RB to successfully conduct the ideathon across different time zones, resulting in a high turnout of participants and a brilliant quality of ideas. Mercer | Mettl's support ensured a flawless transition to a virtual setting, allowing the event to continue unabated during the pandemic.

Reckitt Benckiser