Case Study: Modern Foods builds a high-performing sales team with Mettl

Modern Foods reduces new-hire attrition by 33% with Mettl

Modern Foods, an FMCG company with over 400 employees, faced significant challenges with an underperforming sales team that was unable to meet targets, an unfocused recruitment strategy, and insufficient tools for data-backed promotion decisions. To support its expansion plans, the company partnered with vendor Mettl to implement a robust strategy for hiring and identifying high-potentials using their validated assessments and Virtual Assessment and Development Center (VADC).

Mettl's solution involved creating a customized sales profiler to streamline hiring and utilizing their VADC toolkit to objectively identify high-potential employees from the existing multi-generational workforce. This partnership resulted in a 30% reduction in new hire attrition and a 66% improvement in screening accuracy. Mettl enabled Modern Foods to build a high-performing sales team and move to a scientifically validated approach for promotions and organizational restructuring.

Modern Foods