Case Study: Floor Coverings International achieves 40% higher lead conversion and 100% sub‑1‑minute follow‑up with MetTel Integrated SMS

Leading home services brand improves customer experience and deal closure rates with Integrated SMS

Floor Coverings International, a North American shop‑at‑home flooring franchise with 150 locally owned locations, needed to boost deal close rates by 25% without growing local sales teams. Their mobile salesforce struggled to follow up quickly on online inquiries—often losing prospects to competitors—so the company partnered with MetTel to pilot MetTel Integrated SMS and the MetTel Smart Scheduler Bot to achieve 100% real‑time follow‑up.

MetTel’s Smart Scheduler Bot used conversational AI via Integrated SMS to engage prospects in natural‑language text, book appointments directly on reps’ calendars, and scale across all franchises without requiring reps to stop on the road. The MetTel solution delivered follow‑up in one minute or less for 75,000 leads annually, drove roughly a 40% improvement in lead conversion (with a 30% year‑over‑year lift in lead‑to‑appointment conversion), demonstrated clear ROI to franchisees, and helped earn a 2020 Franchise Innovation award.

Floor Coverings International

Tom Wood

Chief Execurive Officer