Case Study: Wilson Storage achieves scalable move-ins and stronger paid media ROI with Metronome

Wilson Storage scales to 25+ facilities with metronome

Wilson Storage partnered with the digital agency Metronome to scale their marketing efforts and drive move-ins across their expanding network of over 25 facilities. Their challenge was to maximize paid media return on investment and grow market share effectively.

Metronome implemented an integrated digital ecosystem, including a CRM, a new website with CMS, and e-commerce functionality. This solution enabled localized performance strategies, smarter channel mixes, and tighter geotargeting. As a result, Wilson Storage saw significant increases in online quotations and reservations, achieved a 50/50 split between paid and organic leads, and grew merchandise sales, all while delivering equal or greater move-ins on less paid media spend.

Wilson Storage