Case Study: Yumi grows profitable acquisition, conversion, and retention with Metrilo

Yumi - Customer Case Study

Yumi, a French direct-to-consumer brand selling fresh vegetable juices through WooCommerce, needed a better way to manage growth while keeping acquisition costs under control and proving customer lifetime value. Using Metrilo’s WooCommerce analytics, the team tracked performance across channels, monitored traffic and conversions, and identified which audiences and incentives were bringing in the most valuable customers.

With Metrilo, Yumi segmented customers by acquisition source and coupon use, ran cohort analysis to understand long-term buying behavior, and used email marketing and event-triggered messages to support conversion and retention. This helped Yumi focus spend on the channels that worked, improve website performance and personalization, and build stronger customer relationships as the business expanded online and into more than 20 physical retailers in France.

Yumi

Louis de Bentzmann

Yumi