Case Study: WOW Tea doubles revenue and retention with Metrilo

WOW Tea doubled their revenue in 6 months with Metrilo

WOW Tea, a detox tea brand running on WooCommerce, needed help from Metrilo to solve a retention problem. Their acquisition was bringing in mostly one-time buyers, sales were hit hard by seasonality, and customer data was spread across different places, making it difficult to take action.

Metrilo helped WOW Tea centralize sales and customer data, segment customers by behavior, and send personalized win-back emails to different audience groups. As a result, WOW Tea doubled its retention rate in 6 months, and revenue increased by 2x.

WOW Tea

Emil Tzolov

Chief Executive Officer & Founder