Case Study: Segafredo Zanetti boosts lead generation and customer reactivation with Metrilo

Segafredo Zanetti - Customer Case Study

Segafredo Zanetti, the Australian branch of the global coffee brand, needed a way to manage complex WooCommerce data across two very different audiences: B2C customers buying coffee roasts online and B2B prospects looking for espresso machines. Their website served both as an online store and a lead-generation channel for the sales team, making it important to understand customer behavior, traffic quality, and funnel performance.

Using Metrilo’s WooCommerce analytics, CRM, and email marketing tools, Segafredo Zanetti segmented visitors, tracked KPIs by channel, monitored bounce and conversion rates, and ran targeted reactivation campaigns. One email to about 100 customers who had not ordered coffee in 90 days generated over $700 in revenue in just two minutes of effort, showing how Metrilo helped them turn data into measurable sales gains.

Segafredo Zanetti

Immanuel Debeer

Segafredo Zanetti