Case Study: Smoovall gains real-time control over performance with Metrilo

How checking the metrics in Metrilo a few times a day keeps Smoovall under control

Smoovall, a Netherlands-based skincare DTC brand using WooCommerce, needed an easy way to keep track of essential business metrics without the hassle of complex setup. The team wanted quick access to traffic, sales, AOV, and country-by-country performance so they could react to changes fast and stay in control of the business.

Metrilo provided ready-to-use analytics and reporting, including a dashboard, marketing performance, and customer breakdowns that were available “one click” without manual configuration. With Metrilo, Smoovall can adjust ad spend on the spot, compare customer spending habits across countries, and optimize for higher AOV, while also using customer segments in Facebook and simple email tools to support growth.

Smoovall

Reginald Ofori

Smoovall