Case Study: Winc achieves 50% more activations with Metric Theory

Winc boosts activations 50% with Metric Theory

Winc, a direct-to-consumer wine brand, faced the challenge of growing new customer activations amidst strict digital advertising restrictions for alcohol. They partnered with Metric Theory to find creative ways to reach their target audience online, particularly through channels like Google Shopping where promotions are difficult.

Metric Theory crafted a compliant Shopping feed and campaigns from scratch to utilize that channel. They also implemented automated bidding strategies like Target CPA based on a custom profitability model and launched new product marketing for gift cards. As a result, Metric Theory drove a 50% increase in new customer activations year-over-year for Winc, with a 79% YoY increase specifically from their automated bidding efforts.

Winc