Case Study: Wild One achieves 170% sales growth with Metric Theory

Wild One drives 170% revenue growth with Metric Theory

Wild One, a direct-to-consumer pet brand, faced significant challenges to its growth strategy at the onset of the COVID-19 pandemic. With demand for its popular travel products plummeting, the company needed to pivot its advertising approach to maximize revenue amidst unpredictable performance. They partnered with digital marketing agency Metric Theory to manage their paid media across channels like Facebook, Google, and Pinterest.

Metric Theory's solution was to quickly shift ad spend and messaging to focus on products with higher demand, such as harnesses and walk kits. They utilized cross-channel audience insights to personalize ad creative and seized on lower ad costs to expand top-of-funnel prospecting campaigns. This nimble strategy, combined with a surge in pet adoptions, drove substantial growth. As a result, Metric Theory achieved a 130% increase in paid media revenue and a 170% increase in overall business revenue for Wild One.

Wild One