Case Study: Paycor achieves 240% lead growth with Metric Theory

Paycor grows leads 240% with Metric Theory

Paycor, a leading Human Capital Management SaaS platform, sought a new growth path to increase overall leads and better reach its Small Business (SMB) users. They challenged their vendor, Metric Theory, to find a way to segment and grow SMB leads from search ads, using a new pricing strategy as the key offer since price is a major decision factor for that market.

Metric Theory implemented a strategy using semantic analysis of Paycor's CRM data through their Compass reporting tool. This allowed them to create predictive audiences to personalize the customer journey for both known and unknown searchers based on company size and funnel stage. The solution included highly specific ad messaging and landing pages, which led to a 67% increase in ad click-through rate. Ultimately, Metric Theory drove a 240% increase in leads while reducing cost per acquisition by 63%.

Paycor