Case Study: HoMedics boosts UV-CLEAN sales with Metric Theory

Homedics boosts UV-CLEAN sales 40% with Metric Theory

HoMedics, a wellness brand, faced the challenge of launching its new UV-CLEAN phone sanitizer line just as the COVID-19 pandemic began. They enlisted Metric Theory to grow awareness and revenue for the new product, which required educating consumers on a new technology, competing against established and knock-off products, and navigating a volatile Amazon marketplace.

Metric Theory implemented a multi-channel strategy across Amazon, Facebook, and Google. Their solution included Amazon video ads and competitor campaigns, Facebook audience testing to find high-performing interest groups, and pioneering the use of Google Smart Shopping campaigns. This approach led to significant results, including a 300% increase in Amazon traffic, a 265% increase in Shopping ads revenue, and a 57% increase in Facebook revenue, helping HoMedics exceed its goals.

Homedics