Case Study: Hill House Home achieves 250% more new customers with Metric Theory

Hill House Home boosts new customers 250% with Metric Theory

Hill House Home, a direct-to-consumer brand selling bedding and loungewear, partnered with vendor Metric Theory to overcome the challenge of standing out in a competitive market and scaling new customer acquisition via Facebook and Instagram advertising. With rising ad costs and numerous new brands vying for attention, they needed a new approach to resonate with a wider audience.

Metric Theory implemented a strategy focused on new audience discovery and unique, authentic ad creative that mirrored user-generated content. This approach led to a significant measurable impact, including an 80% increase in ad engagement. Ultimately, Metric Theory drove over 200% growth for Hill House Home while maintaining an above-target return on ad spend, including a 250% increase in new customers and a 261% increase in revenue.

Hill House Home