Case Study: GoFundMe achieves profitable global growth with Metric Theory

GoFundMe boosts branded revenue 20% with Metric Theory

GoFundMe, the world's largest social fundraising platform, faced the challenge of scaling profitable user growth amidst increasing competition on search and social advertising. They partnered with vendor Metric Theory to lower acquisition costs, enter new international markets, and find more fundraisers that aligned with their business goals.

Metric Theory implemented a sophisticated strategy that included CRM tracking for revenue optimization, performance ad creative testing, and a regression model for smarter bidding. Their work also featured extensive international expansion and language localization. This solution drove a 20% increase in branded search revenue, an 868% increase in social ad-generated fundraisers, and efficiently scaled new market volume by 130%.

GoFundMe