Case Study: Getaround increases supply leads and live cars with Metric Theory

Getaround increases live cars by 44% with Metric Theory

Getaround, a peer-to-peer car rental service, faced a challenge after successfully scaling renter demand in new markets: a shortage of available cars to meet that new demand. They partnered with Metric Theory to use Facebook Ads to specifically target and acquire new car owners (supply) whose vehicles were located in service areas and met specific requirements.

Metric Theory utilized business intelligence tool Looker to analyze data and identify high-performing audience demographics, which were then used to create effective Facebook lookalike campaigns. They also tested various ad messages and formats, including Facebook Messenger Ads, to determine which combinations drove the highest quality leads. This data-driven strategy resulted in a 72% increase in supply leads, a 53% increase in qualified leads, and a 44% increase in live cars, significantly boosting revenue for Getaround.

Getaround