Case Study: William Penn Charter School boosts awareness and engagement with Metric Marketing

William Penn Charter School boosts website sessions 18% with Metric Marketing

William Penn Charter School, an independent Quaker school in Philadelphia, partnered with Metric Marketing to address a marketing challenge. Despite its esteemed reputation, the school's brand was perceived as overly focused on athletics, overshadowing its strengths in academics, arts, and community. Metric Marketing was tasked with rebalancing this perception and highlighting the school's unique value to prospective families.

Metric Marketing developed the "Illuminate Excellence" campaign to showcase the school's holistic approach. The solution included targeted paid advertising, refreshed messaging, and dynamic visual content. This strategy successfully increased regional awareness with 1.8 million impressions and drove a 102% year-over-year increase in engaged web sessions. The campaign effectively elevated Penn Charter's brand and attracted more qualified leads.

William Penn Charter School