Case Study: William Penn Charter School modernizes enrollment and boosts engagement with Metric Marketing

William Penn Charter School boosts email open rates to 80% with Metric Marketing

Metric Marketing partnered with William Penn Charter School, a historic independent school, to modernize their digital strategy. The school's challenges included an outdated email system requiring manual effort, disconnected website experiences creating friction for families, and an underutilization of their existing Finalsite platform's capabilities, which left their stretched team unable to leverage data or automation effectively.

The solution implemented by Metric Marketing involved a full audit and strategic use of Finalsite tools. They integrated Finalsite Enrollment with the Constituent Manager, set up automated email sequences for lead nurturing, and established real-time ROI reporting via Leadflow. This streamlined workflows, dramatically improved engagement, and delivered exceptional email performance, including an 80% open rate and an 11% click rate for Penn Charter. The partnership provided the school with greater visibility into their enrollment funnel and empowered their team.

William Penn Charter School