Metric Marketing
31 Case Studies
A Metric Marketing Case Study
Presentation High School, a Catholic college preparatory school in San Jose, faced the challenge of having its voice lost in the competitive Silicon Valley market. The school engaged Metric Marketing to redefine its brand for the 21st century and cut through the noise to attract right-fit families.
Metric Marketing began by consolidating market research to understand the school's unique position, which led to the creation of a comprehensive Brand Guide. This foundational work informed the development of a new viewbook and wider community outreach. The results were significant, with the school exceeding its enrollment goal by 104% and seeing a 63% increase in engaged website sessions. Metric Marketing's efforts successfully generated high-quality leads, with 16% of campaign leads completing an application.