Case Study: Lycée Français de New York attracts mission-aligned families with Metric Marketing

Lycée Français de New York targets 2023-2024 enrollment with Metric Marketing

The Lycée Français de New York, a bilingual French and American private school, faced a challenge in attracting right-fit families due to changing demographics and parental preconceptions that its education was overly rigorous without a focus on care. The school partnered with Metric Marketing to develop a campaign to shift these perceptions and grow enrollment for Preschool and early grades.

Metric Marketing developed a creative strategy highlighting the compassionate and curious global citizens a Lycée education fosters. Their solution involved creating a fun, immersive campaign with playful illustrations and design elements that merged French and American cultures. Metric Marketing leveraged the school's own imagery to showcase daily life and activities, effectively targeting globally-minded families.

Lycée Français de New York