Case Study: Glenlyon Norfolk School boosts qualified applicant enrollment with Metric Marketing

Glenlyon Norfolk School boosts website conversions 147% with Metric Marketing

Glenlyon Norfolk School (GNS), a private JK-12 school, faced a challenge with its market perception, as many prospective families viewed it as a school only for overachievers, making it feel out of reach. Their previous marketing was uncoordinated and lacked the data needed to guide families through the admissions process effectively. They partnered with vendor Metric Marketing to develop a new digital marketing strategy.

Metric Marketing implemented a multi-year solution that included refreshing the school's messaging and visual identity, launching targeted advertising campaigns, and making website improvements. By tracking the right metrics, they were able to highlight GNS's inclusive environment and attract more mission-aligned applicants. The results included a 147% jump in website conversions from paid ads, a 96% increase in open house registrations, and a 60% rise in admissions tours, significantly growing the pool of qualified prospects.

Glenlyon Norfolk School