Case Study: Chinese American International School boosts admissions engagement with Metric Marketing

Chinese American International School achieves 75% average email open rates with Metric Marketing

The Chinese American International School (CAIS) faced increased competition in the Bay Area independent school market and needed to attract a diverse pool of right-fit families while optimizing its admissions team's workload. To address this challenge, CAIS partnered with vendor Metric Marketing to implement a powerful digital campaign and a robust email marketing strategy.

Metric Marketing developed a "Go Further" digital campaign to attract families and then created carefully segmented email workflows to guide them through the admissions process. This solution led to significant results: 68% of applications came from families who engaged with the campaign or emails, and the email workflows achieved a 75% average open rate. Metric Marketing's strategy successfully streamlined admissions, increased event registrations, and helped CAIS connect with a broader community.

Chinese American International School