Metric Marketing
31 Case Studies
A Metric Marketing Case Study
Bosque School, a private school in Albuquerque, New Mexico, partnered with Metric Marketing to address its challenge of being a hidden gem in the local education landscape. With a new admissions cycle approaching, the school needed to raise awareness among right-fit families, spark curiosity, and ultimately drive event attendance, inquiries, and enrollment.
Metric Marketing developed a digital marketing strategy centered on the "Uncovering Brilliance" concept, using targeted ads on Google and Meta to reach prospective families. This approach led to significant results, including paid campaigns directly contributing to 14% of total conversions and a 332% year-over-year increase in engaged sessions from paid users. The vendor's work successfully increased lead generation and engagement for Bosque School.