Case Study: Datto drives 6,000 sign-ups with Metis Communications PR and marketing support

Datto drives 6,000 sign-ups in a month with Metis Communications

The customer, Datto, a leader in business continuity and disaster recovery, wanted to launch a new file sync-and-share service called Datto Drive to reach new small business audiences. Their challenge was to establish press relationships and create content to address questions from a new market segment and industry experts. They partnered with the vendor, Metis Communications, to meet this goal.

Metis Communications leveraged its media relationships to generate significant publicity for the Datto Drive launch. The solution resulted in 27 pieces of coverage, over 2,100 social media shares, and 6,000 product sign-ups within the first month, successfully establishing the product in a crowded market.

Datto