Case Study: Luv’em Mini Donuts achieves 1494% higher reach with Metigy

How Luv’em Donuts used Metigy to discover a new customer base during Covid-19 and increase reach by 1494%

Luv’em Mini Donuts, a business founded by Craig Locker, had built its reputation supplying entertainment venues like cinemas, theme parks, and bowling franchises, but COVID-19 lockdowns shut down its main customer base and left stock sitting in freezers. Having previously relied on cold calls and in-person meetings, the company needed to quickly pivot from B2B to B2C and find a new way to market its products directly to consumers.

Using Metigy’s social media planning, AI content suggestions, trend monitoring, and competitor analysis tools, Luv’em Mini Donuts rebuilt its marketing around online B2C sales and influencer outreach. Metigy helped them schedule posts when their audience was online, tailor messaging, and identify high-performing content, resulting in average post reach increasing by 1,494% over 90 days and more than 100,000 views within a few weeks, while also opening new distribution opportunities such as petrol stations and convenience stores.

Luv’em Mini Donuts

Craig Locker

Luv’em Mini Donuts