Case Study: Xceptor drives lead capture and boosts sales-qualified leads with Metia's web platform

Xceptor boosts lead capture with Metia, achieving 12.1% campaign conversion

Xceptor, a company that provides intelligent data solutions for leading banks and financial institutions, needed a compelling new web platform to articulate its value proposition and serve as an engine for its sales and marketing activity. The challenge was to create a platform that was clearly told and easily accessible to drive lead capture from their target audience. Metia was engaged to design and develop this solution.

Metia designed and developed the new Xceptor.com website, using thought leadership content to engage senior decision makers and build search authority. The platform integrates tools for immediate lead capture, such as chat and online demos, and connects to HubSpot for ongoing nurture campaigns. This solution delivered exceptional results, with one campaign setting a new benchmark by achieving a 12.1% conversion rate and delivering an unprecedented number of sales qualified leads for Xceptor.

Xceptor