Case Study: The Trinity Challenge activates global health innovation with Metia

The Trinity Challenge reaches 340 applications in 3 months with Metia

The Trinity Challenge, a new initiative aiming to use data and analytics to improve global pandemic preparedness, faced the challenge of establishing a brand identity and digital presence to attract a diverse range of participants and founding members. They engaged Metia Group as a Founding Member and Digital Partner to create this new brand and establish its digital footprint.

Metia developed a brand identity inspired by Florence Nightingale's data-driven "Rose Diagram," which informed all creative elements from the logo to the website and social media assets. Through targeted paid media campaigns, Metia generated awareness for The Trinity Challenge. This effort resulted in the initiative exceeding all its early goals, securing 22 founding members at launch and receiving 340 applications from 62 countries against a target of 100. Metia's work helped accelerate participation and contributed to the successful establishment of a £6 million prize fund.

The Trinity Challenge