Case Study: SAP drives more C-suite consultations at MWC with Metia

SAP exceeds MWC face-to-face consultations by 24% with Metia

SAP, one of the world's biggest technology brands, needed to ensure its investment in the Mobile World Congress trade show delivered measurable value by securing high-quality, one-to-one consultations with C-suite prospects. The challenge was to qualify and engage the right high-value attendees from the massive event. SAP enlisted vendor Metia and its proprietary audience Micro Profiling service to address this.

Using Micro Profiling, Metia identified and engaged 1,752 high-value prospects with a tailored eight-week program involving multiple personalized touchpoints. This end-to-end strategy resulted in SAP exceeding its pre-show target for face-to-face consultations by 24%. According to SAP's Director, Metia was integral to maximizing both customer satisfaction and ROI from the event.

SAP