Case Study: Microsoft achieves 4-7x higher win rates with Metia Content Resonance System

Microsoft boosts win rates 4-7x with Metia

Microsoft Corporation sought to improve its customer engagement and commercial success through more resonant marketing. The company partnered with vendor Metia to utilize its Content Resonance System (CRS), a service designed to surface and analyze organic customer conversations online.

Metia's solution involved using CRS to identify the business challenges, insights, and specific language customers were using. This data-driven approach allowed Microsoft to plan campaigns and optimize content to be more relevant and discoverable. As a result, Metia helped Microsoft achieve significant increases in traffic, click-through rates, engagement, and event attendance, while also driving win rates that were four to seven times greater when customers engaged via social channels.

Microsoft Corporation