Metia
26 Case Studies
A Metia Case Study
The customer, Kony DBX, a new provider of digital banking solutions, faced the challenge of launching its breakthrough brand and capturing the attention of key prospects in the financial industry. They needed a marketing strategy and a go-to-market plan to connect with the right decision makers. The vendor Metia addressed this challenge using its Strategy QuickStart process.
Metia implemented a solution involving market insight, carefully crafted brand messaging, and an integrated digital marketing strategy to engage prospects. This approach resulted in astonishing success for Kony DBX, including record-breaking growth of 158 percent in fiscal 2019. Metia's work also helped Kony increase its new banking customer base by 75 percent worldwide.