Case Study: a Fortune 500 software company generates a €51 million pipeline with Metia

a fortune 500 software company generates €51 million pipeline with Metia

The customer, a Fortune 500 software company, faced the challenge of generating high-value, revenue-driving meetings at the Sibos conference after it shifted to a fully virtual format in 2020. Their primary concerns were engaging senior-level prospects in a digital space with lower commitment and identifying quality targets within a vastly larger attendee pool. Vendor Metia was engaged to execute a demand generation campaign to overcome these obstacles.

Metia's solution involved using micro-profiling techniques to identify the most relevant targets from the 30,000 attendees. They then deployed a highly personalized outreach strategy, using the client's own subject matter experts to engage prospects based on their specific pain points. This approach generated 63 sales-qualified leads, resulting in over €300,000 in direct revenue within 12 weeks and building a pipeline valued at €51 million.