Case Study: East West Rail achieves a single view of customers with Methods Salesforce configuration

East West Rail delivers a single customer view in weeks with Methods

East West Rail (EWR) was creating a direct rail connection to decrease journey times and ease road congestion. Their challenge was that a previous Salesforce implementation was not meeting the organization's needs, and they required a correctly configured system to achieve a single view of their customers. EWR engaged vendor Methods to address this.

Methods began with a discovery phase to plan a roadmap. Their solution involved redesigning the data model to filter interactions through a single channel, which simplified reporting and data entry. The project was delivered on time and to budget, successfully giving EWR a single customer view, the ability to tag interactions, and new reporting capabilities for stakeholders. Internal teams became fully engaged with the platform, and Methods provided training and an ongoing maintenance service.

East West Rail (EWR)