Case Study: S4N revamps its website and brand messaging with methinks

S4N, a Leading LATAM Software Firm, works with methinks to Learn from US Tech Execs ahead of Seattle Office Opening

S4N, a leading LATAM software firm, was expanding globally and opening a new office in Seattle. This expansion required them to revisit their brand identity and marketing communications to appeal to a US audience. Their key challenge was recruiting difficult-to-reach US-based C-level tech executives to get critical feedback on their website's messaging and design. They turned to the vendor, methinks, to use its research platform and network of "Thinkers" to connect with this target audience.

Using the methinks platform, S4N was able to quickly schedule and conduct live video interviews with dozens of high-tech executives. The insights gathered revealed that visitors needed to understand S4N’s value proposition immediately. This led to a comprehensive revamp of their website's content, informational design, and information architecture. The new site, which surfaced key differentiators like company culture and employee experience upfront, resulted in clients feeling more connected to the S4N brand. methinks enabled S4N to gain these actionable insights and implement key changes in just one week.

S4N

Karen

Head of Comms