Case Study: Radish Fiction boosts engagement and retention with methinks

Radish Fiction Discovers Key Insights on User Reading Habits through Thinker Interviews

Radish Fiction, a mobile storytelling platform, faced challenges with user onboarding, content discovery, and building reader loyalty. To address these product-customer fit issues, they turned to the vendor methinks to utilize its qualitative research marketplace and "Thinker" interviews for on-demand consumer insights.

By implementing methinks, Radish conducted in-depth video interviews to validate app changes and understand user reading habits. The solution provided key insights that directly led to a 10% increase in user engagement, a 20% leap in monetization, and a doubling of user retention rates for "Day 1" and "Day 3" users.

Radish Fiction

Kayla Kim

Product Manager