Case Study: Kantar achieves real-time global performance visibility with Metapraxis

Kantar Group transforms reporting across 90 markets with Metapraxis

Kantar Group, a leading global marketing data and analytics company, faced a significant challenge in consolidating performance reporting across its 500+ business units and 90 operating markets. With data siloed in individual warehouses, obtaining a consolidated view required extensive manual effort, adding risk and inefficiency. To address this, Kantar partnered with Metapraxis and implemented its Empower application to transform its reporting capabilities.

Metapraxis provided a single multi-dimensional model of Kantar's business, delivering real-time visibility with data refreshed hourly. The solution automated data integration, report production, and commentary collection. This transformation allowed Kantar's finance team to focus on insight generation, improved cross-company collaboration with consistent analysis, and enabled users to quickly identify sources of financial underperformance to drive better business outcomes.

Kantar Group