Case Study: a multinational FMCG company enhances strategic planning and growth opportunity analysis with Metapraxis

a multinational company selling fast-moving consumer goods publishes 45 pages of strategic analysis with Metapraxis

The customer, a multinational company selling fast-moving consumer goods, faced a challenge with its highly manual and time-consuming process for validating long-term strategic plans. Using spreadsheets and presentation software, the company struggled to identify areas of opportunity or risk across its vast portfolio of over 400 brands in more than 100 countries. Metapraxis was engaged to address this challenge.

Metapraxis created a strategy and market analysis application that integrated internal, external, historical, and forecast data. This solution automated the production of 45 pages of targeted analysis, enabling effective data-driven decision-making. The impact included enhanced team contribution, as the strategy team could now focus on supporting senior management instead of manual analysis, and significantly improved stakeholder confidence in the insights produced.