Case Study: The Entertainer improves delivery flexibility and service with Metapack

The Entertainer handles 5 years' volume in 12 weeks with Metapack

The Entertainer, the UK's largest independent toy retailer, faced severe operational challenges during the COVID-19 pandemic. Classed as non-essential, its stores were closed for months, including during the critical Christmas period, while online demand spiked to five years' volume in just 12 weeks. This surge, combined with warehouse capacity limits and a shift to larger online items, made forecasting and fulfilment extremely difficult. The company turned to vendor Metapack and its shipping solutions to address these logistics pressures.

Metapack provided a flexible multi-carrier solution, enabling The Entertainer to dynamically select the best courier for each shipment. This allowed them to fast-track express deliveries and ensure oversized items were handled by capable carriers. By using Metapack, the retailer gained greater flexibility between carriers, guaranteed its customer delivery promises, and shifted focus from merely handling capacity back to offering a pre-pandemic level of outstanding service.

The Entertainer