Case Study: ASOS achieves automated global delivery and customs compliance with MetaPack

Rising to Challenges of International Expansion Through Smart Delivery

ASOS, the global online fashion retailer, was struggling with complexity as it expanded internationally: country-specific documentation and data requirements, manual carrier pricing updates, and heavy operator intervention across deliveries to 230+ countries. To address this, ASOS partnered with Metapack and deployed MetaPack Manager along with Metapack’s international expansion, customs documentation and automation services.

Metapack implemented an API-integrated automated solution that captures parcel dimensions/weights at packing, makes instant carrier eligibility and pricing decisions, and automatically generates and prints the correct customs paperwork and labels. The Metapack system removed manual decision‑making, cut time and resources spent on pricing and logistics communication, consolidated tracking and documentation in one screen, and retains a full six‑year audit trail for customs compliance.

ASOS