Case Study: Holland & Barrett expands ship-from-store fulfillment with Metapack

Holland & Barrett starts shipping from store in 2 weeks with Metapack

Holland & Barrett, a leading European health and wellness retailer, faced the challenge of meeting surging online demand while physical store footfall declined during the pandemic. The company needed to rapidly enhance its fulfillment capabilities to support its ecommerce growth. They worked with delivery management software provider Metapack to implement a solution.

Metapack's solution enabled Holland & Barrett to quickly expand its Click & Collect service and begin fulfilling online orders directly from its store network, a capability implemented in under two weeks. This ship-from-store model, integrated into 75 stores, provided greater network flexibility and reduced customer service contacts. The results included the ability to scale operations up or down based on demand, actively managing between 20 to 50 stores for fulfillment, and ultimately improving the overall customer delivery promise.

Holland & Barrett