Case Study: The Entertainer achieves rapid, flexible delivery to meet surging online demand with Metapack

Flexible logistics helps The Entertainer meet online demand

The Entertainer, the UK's largest independent toy retailer with 175 shops and two e‑commerce sites, faced a sudden online surge when COVID‑19 forced store closures and changed buying habits — at one point experiencing “five years’ volume in 12 weeks.” To cope with compressed warehouse capacity, volatile forecasting and a shift toward larger, harder‑to‑ship items, the retailer turned to Metapack and its shipping solution to help manage its courier relationships and delivery promises.

Metapack enabled The Entertainer to flex between carriers and route the right items to the right couriers — fast‑tracking express parcels and assigning oversize items to capable carriers — while supporting next‑day and free standard delivery commitments and multiple collection options. As a result, Metapack delivered greater flexibility between carriers, ensured the best carrier is selected each time and helped guarantee the customer promise, allowing The Entertainer to restore service levels and better meet ongoing online demand.

The Entertainer

Gary Grant

Executive Chairman and Founder