Case Study: Vungle achieves 10x faster insights and boosts operational efficiency with Metamarkets

Vungle - Customer Case Study

Vungle, a leading in-app video ad company serving over 7,000 developers, faced rapidly growing volumes of transactional data in 2013–14. Manual reports and SQL queries weren’t scalable, and building an in-house analytics solution would have diverted engineering resources from launching their exchange and other roadmap priorities.

Vungle engaged Metamarkets to integrate data feeds and deliver visual, flexible analytics across devices, OS, carriers and geographies with minimal setup and company-wide training. The platform enabled about a 10x increase in speed-to-insight, improved team efficiency and collaboration, and boosted advertiser confidence and spend by making deep campaign optimizations (for example, 3G vs Wi‑Fi targeting) practical.

Vungle

Zain Jaffer

Chief Executive Officer