Case Study: OpenX achieves real-time analytics and increased ad revenue with Metamarkets

Premier Ad Exchange Openx Uses Metamarkets To Drive Revenue For Digital Media Customers

OpenX is a global digital and mobile advertising technology company that runs a large RTB-enabled ad exchange and ad server to help publishers and buyers maximize ad revenue. Faced with very high-volume, heterogeneous data streams, OpenX needed robust, near–real-time analytics and tailored views for executives, account teams, and operations—but an initial in-house dashboard proved time-consuming and delivered limited insights.

Metamarkets provided a connected, visual analytics platform with interactive, role-specific dashboards that saved development time and let OpenX manipulate data without scripting. The solution improved visibility into buyer behavior and inventory performance, enabled faster optimizations when launching publishers, helped detect issues early, and drove greater operational responsiveness and revenue for customers.

OpenX

Todd Rosenberg

VP Monetization