Case Study: ONE by AOL achieves real-time programmatic visibility and faster revenue growth with Metamarkets

ONE by AOL - Customer Case Study

ONE by AOL helps marketers and media brands reach consumers across desktop, mobile, tablet and TV through a programmatic marketplace. As its mobile and video demand teams scaled, they needed to augment internal tracking, get instant, attribute-level answers and act in near real-time to identify revenue opportunities, resolve spend barriers and ensure bidders had access to all supply.

Partnering with Metamarkets gave AOL interactive analytics to monitor bid status, bid depth and eCPM tiers, quickly surface issues (e.g., pre-bid timeouts or DSP integration problems) and guide buyers and publishers on pricing and inventory. The result: faster troubleshooting and optimization, measurable increases in client spend and revenue, major daily time savings for reporting (preparing decks in minutes instead of hours) and wider adoption of the tool across AOL’s demand and inventory teams.

ONE by AOL

Susan Hahn

Manager, Demand Development