Case Study: Nanigans achieves streamlined real-time reporting and halved development effort with Metamarkets API

Nanigans - Customer Case Study

Nanigans, a Boston-based advertising automation provider used by more than 150 in-house marketing teams, relied on Metamarkets for real-time programmatic data but found the dashboard formats didn’t translate to their end users’ workflows. Facing a build‑vs‑buy decision, they needed a way to surface RTB analytics within the Nanigans UI without investing heavily in custom reporting infrastructure.

By adopting the Metamarkets API, Nanigans pulled real-time analytics into their own interface, built custom reports and apps, and kept data in the context marketing managers expect. The integration saved about half a man‑year of engineering work, reduced infrastructure and maintenance, simplified their systems, and delivered more predictable, transparent reporting that improved customer experience and freed the team to focus on core product innovation.

Nanigans

Craig Kelly

Senior Product Manager