Case Study: MoPub achieves real-time revenue growth and scalable analytics with Metamarkets

MoPub - Customer Case Study

MoPub Marketplace is a real-time bidding (RTB) ad exchange that connects mobile app publishers with DSPs, ad networks and advertisers. As the exchange scaled rapidly (serving billions of ads across thousands of apps and publishers), MoPub needed a real-time analytics solution to track minute- and second-level KPIs like auction volume, clear-rate and CPM so teams could spot revenue fluctuations and optimize publisher and demand performance without building costly internal tooling.

Metamarkets provided a scalable, real-time analytics platform and dashboards that give MoPub immediate visibility into performance, letting executives check metrics frequently and teams compare publishers, CPMs and CTRs to guide decisions. The result: faster, data-driven optimization across publisher and demand sides, reduced engineering burden, and measurable revenue growth—MoPub credits Metamarkets as essential to running and expanding its marketplace.

MoPub

Kevin Weatherman

VP Business Development