Case Study: Smaato achieves scalable real-time RTB analytics and actionable client insights with Metamarkets

Mobile Leader Smaato Looks To Metamarkets To Power Rtb Analytics

Smaato is a leading global mobile RTB ad exchange that helps more than 76,000 app developers and publishers monetize their apps, processing over 18 billion bid requests per day. As its programmatic business grew, Smaato needed a way to extract real-time insights from massive datasets and keep dispersed teams in New York, San Francisco, Hamburg and Singapore aligned on platform performance and client needs.

Instead of rebuilding its analytics layer, Smaato implemented Metamarkets in 2012; Metamarkets securely ingested programmatic data and delivered tailored dashboards for executives, operations and partners. Today the platform is used daily across Smaato’s programmatic business—by more than 100 demand partners—and helps teams visualize trends, uncover client opportunities and diagnose issues while scaling with the company.

Smaato

Ragnar Kruse

CEO & Co-Founder