Case Study: Inneractive achieves 120% revenue growth with Metamarkets

Inneractive - Customer Case Study

Inneractive, a Tel Aviv–based mobile SSP, was growing rapidly and drowning in billions of data points while its basic reporting system left the team without the operational visibility needed to protect publisher revenue and deliver transparent programmatic services.

By implementing Metamarkets’ real-time unified analytics for price-floor optimization, auction-error diagnosis and performance distribution, Inneractive was able to identify and fix revenue leaks quickly—driving a 120% revenue increase overall, uncovering $500,000 in incremental revenue for one publisher and adding $5,000 per day for another—while speeding up data-driven client optimizations.

Inneractive

Maor Sadra

International Managing Director