Case Study: Drawbridge achieves real-time actionable cross-device insights and operational efficiency with Metamarkets

Drawbridge - Customer Case Study

Drawbridge is a cross-device identity and programmatic advertising company that processes tens of billions of ad requests daily. Its teams needed a way to turn massive, complex programmatic data into clear, actionable insights so they could spot trends, make fast decisions, and provide transparent reporting to clients and SaaS customers.

Drawbridge adopted Metamarkets’ interactive analytics and visual dashboards to crunch bids and events into easily understood views. The result: broad internal and customer adoption, hours saved per employee on reporting and optimization, better campaign optimization and planning, and improved transparency that helps drive incremental value and revenue.

Drawbridge

Azad Jacobs

Head of Business Operations