Case Study: Beeswax achieves transparent, data-driven programmatic bidding with Metamarkets

Beeswax - Customer Case Study

Beeswax, founded by Ari Paparo, built a Bidder‑as‑a‑Service to solve a common ad‑tech dilemma: sophisticated media buyers either compromise with off‑the‑shelf DSPs or incur high cost building their own RTB bidder. Beeswax’s single‑tenant bidding stack and flat‑fee pricing give buyers control and scale, and the company identified the need for deep, real‑time analytics to provide transparency and forecast inventory availability.

Beeswax integrates Metamarkets interactive dashboards into every deployment and uses a centralized instance internally, enabling customers to drill into inventory, forecast supply, and debug deal/site/placement issues. In one case this revealed missing rewarded‑video flags and allowed Beeswax to retune filters, immediately improving QPS and inventory match — delivering clearer performance insights, better ROI for buyers, and stronger upgrade and renewal opportunities for Beeswax.

Beeswax

Ari Paparo

Chief Executive Officer and Founder