Case Study: Aerserv achieves 4x growth and real-time exchange visibility with Metamarkets

Aerserv - Customer Case Study

AerServ is a fast‑growing mobile video SSP that built the aerMarket exchange to help publishers maximize revenue, but its rapid success created a visibility problem: with sales up 300% and massive data volumes, AerServ couldn’t access fresh, actionable RTB transaction insight from day‑old reports and couldn’t quickly diagnose why bids weren’t clearing.

In mid‑2015 AerServ integrated Metamarkets’ interactive analytics—working with Metamarkets’ data engineers to enable real‑time drilldowns and panoramic views of bidding activity. The solution now analyzes over 25 billion auctions per month, giving AerServ immediate optimization capabilities, clearer market sentiment and contributing to 4x growth over the following year.

Aerserv

Daniel Landsman

Senior Director Demand